TURNING THE WHEELS OF ECONOMY- THIS UNIQUE 'WORKING COUPLE'

 TURNING THE WHEELS OF ECONOMY

'THIS UNIQUE 'WORKING COUPLE'

Mother Earth helps a potter eke out a living, who uses its soil to make earthenware. The Potter follows the competitive strategy of Michael E. Porter- the renowned Management Guru by keeping the price of his product competitively low, deftly differentiating between his various products while keeping the focus on market requirements. 

Preparing earthenware is an art. The ‘product’ has to be identical as if it has rolled out of an assembly line, which is ensured by the potter through deft handling of the wheel. Secondly, the potter also ensures that the ‘price’ competitiveness his product so that it registers adequate sales. For sales to boom, it is equally important that the ‘product’ at the given ‘price’ reaches the correct ‘place’ i.e. the market. Last but not least the potter ‘promotes’ his product at the marketplace. He highlights the distinctive features of his wares; it is quality and strength which helps him fetch a better return. He thus presents a live example to the marketing mix of Neil Borden or E. Jerome Mc Carthy. 

The Potter is a ‘working couple’. Just like his urban compatriot, his wife supplements the household income by making cow-dung cakes. She is an entrepreneur in her own right. Together they turn the wheels of fortune and give a better tomorrow to their children. Amen!