Social responsibility
of the media seems to have been given a new definition by publication houses in
New Delhi.
I now put forth
an advertisement published in “The Times of India” which went as follows:
a)
Jumma Chumma de de;
b)
Choli ke peeche kyaa hai?
c)
Sexy, sexy, sexy mujhe log bole;
d)
You are my chammak challo;
e)
Tu cheez badi hai mast mast;
f)
Aajaa meri gaadi me baith jaa;
g)
Tu hai meri fantasy;
h)
Munni badnam hui darling tere liye;
Women are not item numbers;
They are not Chikni Chamelis; they are
definitely not fevicol;
They have not been put up on this planet
for your supreme entertainment or pleasure,
A woman is not an adjective.
If you cannot respect a woman you are
nothing.
THE TIMES OF INDIA. RESPECT. WOMEN. FULL
STOP.”
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The
Times of India seems to be conveying a positive message until one happens to
read rather sees the “Delhi Times”. I will request esteemed readers to unfold
the pages of “Delhi Times” which comes as a supplement with “The Times of
India” everyday. You will find that the portrayal of women on the pages of
“Delhi Times” is contrary to paper’s commitment to a dignified and honourable
presentation of woman. Let alone advertisements depicting woman selling tyres
or men vests dressed scantily, for which the paper gets paid for and for which
the entire blame can be laid at the doors of company making such advertisement;
even photographs chosen by the publication house with accompanying articles are
so selected that these may rather rouse sensual pleasure than satisfy
intellectual appetite of readers. There is very less for readers to read in
“Delhi Times” supplement and much more to see. Portrayal of woman in such crude
and baser manner reduces her to the level of a commodity, the very thing the
newspaper appeared to be opposing through the above advertisement. The
newspaper pretends to professes something and actually practices something
else. Isn’t it the height of hypocrisy from a publication house which boasts to
be flag ship Publication Company of India? I leave this to the judgment of
readers. Watch out for this space if this interests you. I also solicit your
comments. Please be frank and forthcoming in your comments.
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